The idea behind constructing this tower is to display great variety, both structural and aesthetical, each developing gradually and coherently out of prior traditions and experience of ancient Iran and portraying the past glory through non-judgemental and creative vision.

This modern and luxurious residential tower is based on the ancient Achaemenian design and style. With more than 200 highly skilled artisans at work, for the first time Persian architectural elements have been used to showcase the rich Persian art and architecture through various dynastic rules.

Iranian marble, glazed mosaic, colours depicting Persian architecture, motifs and panels are used in the construction of this 21 storey residential tower. Some of the design elements used to aesthetically enhance and visually portray the Iranian culture are Apadana palace fluited (to scale)columns with twin bull's head, a lion devouring the bull signifying seasonal change - the Nowruz festival, mythological creature - the human headed winged bull at the entrance to King Cyrus's palace, wine goblet from Susa called 'the susa cup', the entrance stairs of the building replicates the eastern stairs of the Apadana at Persepolis showing procession of people bringing tribute to King Darius.

The building comes alive to display richness in colour, character and creativity, especially when viewed at night.

Nishit Mahal is an ode to Antonio Gaudi by Jimmy Mistry. The building’s design hails inspiration for Gaudi’s early works of architecture. It gives Mumbai’s architecture an uplift and projects worthy of recognition globally. This project is designed by Jimmy Mistry of Della concept stores which were displayed at Design Arena last year!

Area: 5,50,000 sq.ft.
Sprawling 5,50,000 sq.ft., Sahara Ganj Shopping Mall is spread over 4 levels. The patently prevalent use of glass as the external facade provides 2 primary functions for the mall: First being the visual connection to the surrounding environment, and the second for passive heating and cooling throughout the year.

Sara Ganj is successful in providing to be a mixed-use retail and entertainment development in the rapidly re-developing city of Lucknow.

Area: 20,000 sq.ft.
The Rustom Faramna Agiary – a recipient of the prestigious Urban Heritage Architecture Award in the year 2003, presented by the Indian Heritage Society is occupying a commanding corner position in the prominent Dadar Parsi Colony. This project was of special importance and Jimmy spared no energy to recreate the magical experience.

Keeping its architectural structure intact, Italian marble was used for the flooring in the inner sanctum, to replace the existing one, whilst old cornices and mouldings that had broken off from the ceiling were copied and refitted. The doors and windows, originally covered with layers of oil paint - were stripped, and the original wood was touched upon, varnished and exposed with polyurethane coatings. Old partitions which were haphazardly fitted and had been causing smoke from the fire to remain trapped inside - were removed and a proper ventilation system created. The lighting was specifically designed keeping the original structure intact, a ceiling suspended diffused light fitting was designed, as well as a new lighting grid worked out.

The restoration of this 6,500 square foot fire temple was completed in a record two months, with a stunning Zen-like landscaped garden laid in the compound outside, and on the lines of the Swaminarayan temple in London. This structure thus displays authenticity, which is symbolic of the Parsee community itself.

Seeing a sharp increase in the emergence of "satellite" cities and recognizing the need to create organic environment to synthetically better suit our traditional counterparts that shape our established towns and cities, and endeavor to bring highend residential design to mass housing.

Grande Exotica - An upscale signature residential development on 6.5 acres sited in modern Indore, consisting of 8 towers, each with basement, stilt and 10 floors.

Amongst the many signature features of this project, the incorporation of Sky gardens atop every building in the residential complex plays a significant role. Green design has been implemented to ensure that there is no wastage of energy, while optimizing the use of natural resources like sunlight and solar energy, thus reducing the overall energy consumption of the complex.

* Putting landscape on terraces of all building acts as a natural insulator and reduces heat effect.

Area: 1,20,000 sq.ft
The Project is a 17 storey Tower, Head Office of a multinational company I was a fight in various business lines. As per the brief all the respective group heads were allotted cabins towards the “Green” view, and the top two floors specifically designed and modified to accommodate the Chairman’s office. The most challenging part of the building was designing the reception. Considering the company and various lines of business it was a thrill for Jimmy to incorporate the various elements making them an integral part of the design.

On entering the lobby one is welcomed by a custom designed chandeliers made out of beverage bottles (As the same is one of the business) and flanked on one side by a aircraft suspended from the ceiling and on the other side by or F1 car both again being group.

Under the leadership of Jimmy, the team achieved the individual look and feel as required, through the office by balancing the colour scheme, use of materials, detailing and common elements for functionality.

The building comes alive to display richness in colour, character and creativity, especially when viewed at night.

First Class & Business Class Lounge Jimmy one 6th Annual VM& RD Merit 2009 award in Restaurant and Bar Design for Airport Lounge of Kingfisher Airlines.

Area: 1,00,000 sq.ft.
The duplex is a luxurious residential space that doubles up as a business meeting facility. Intended for businessmen and the upper strata of society, the apartments' are spread over two floors. Eight bays of 350 sq ft each were combined to achieve this look.

The top-of-the-line finishes, plush upholstery, elegant panelling and ambient lighting all elements provide an almost picture­perfect finish.

In capital cities across the world, the biggest challenge for the hospitality industry is to cope with shrinking spaces, with this in mind, Jimmy created designs that reflect a lavish haven away from home - the fundamental idea behind five star hotels. This idea unites the duplex Suite and the 84 rooms at Sahara Hospitality, where old world luxury blends perfectly with hi-tech facilities. Other challenges included executing the plan for the corporate wing and the Chairman's Suite at the hotel.

Area: 50,000 sq.ft
His latest business venture, Della Gallery spanning across 4 floors, the 50,000 sq ft Della Gallery includes a garden lawn, swimming pool, rooftop park and conservatory, that will provide a retail experience that will be at par with the leading international brands. Homes, Bathrooms and Offices have entire floors dedicated to display their respective collections along with those of Lights, Decor, Tiles, Tableware, Furnishings and a whole lot more.

Area: 1,27,000 Sq.ft
'A successful brand as Bajaj is best seen as a cluster of its perception.'

The challenge was to extend those perceptions to every point of contact with its customers through its retail outlets, and to weave the brand through the marketing strategy, its core products, its customer service and to create a holistic brand 'Bajaj' experience for the consumer.

The Bajaj Pro-biking outlets were conceptualized using space as a medium of communicating the brand and targeted to the customers who are passionate about the 'dream machines', and for whom speed is a way of life. The retail environment designed by us has become a living manifestation of the 'Bajaj' brand strength.

He created the ambience that choreographed a deeper, more resonant experience of the brand, where the customer gets completely immersed in the dynamic displays and interactive environment of taking reality ride on the dream machines, feeling the power at its peak.

Jimmy’s team helped in taking the retail business to the next level by successfully communicating the core ideology of the 'Bajaj' brand into the perfect physical surroundings, creating enriched customer satisfaction. "Successful in creating a memorable experience for the Indian consumer in the automobile trade"